Free Guide For Athletes Ready to Build

Your career
will end.
Your brand
doesn't have to.

I got cut from D1, built a 1M+ following as a college athlete, and launched a brand from nothing. Here are the 5 steps I wish someone had given me on day one.

1M+
TikTok followers built while still playing
D1
Former hockey, University of Nebraska Omaha
$0
Cost to get this guide — completely free
Free Download

The First 5 Steps to Build Beyond the Game

A no-fluff guide for athletes who want to start building their brand while they're still playing.

No spam. Just the steps I took and now teach.

Post While You PlayBeyond The GameIdentity Outlasts The JerseyBuild Leverage NowYour Career Will EndYour Brand Doesn't Have To1M+ TikTokPost While You PlayBeyond The GameIdentity Outlasts The JerseyBuild Leverage NowYour Career Will EndYour Brand Doesn't Have To1M+ TikTok Post While You PlayBeyond The GameIdentity Outlasts The JerseyBuild Leverage NowYour Career Will EndYour Brand Doesn't Have To1M+ TikTokPost While You PlayBeyond The GameIdentity Outlasts The JerseyBuild Leverage NowYour Career Will EndYour Brand Doesn't Have To1M+ TikTok

01 — What's Inside

Five steps.
No fluff.

Most athletes wait until after the game ends to figure out who they are. This guide is for the ones who refuse to wait.

01 —
Foundation

Define Your Identity Beyond the Jersey

Before you post a single thing, you need to know who you are when hockey is removed from the equation — and why that clarity changes everything about how you show up online.

02 —
Visibility

Start Documenting Before You Feel Ready

The cringe mountain is real. I climbed it. Here's how to start posting without overthinking it — and why waiting is costing you leverage you don't even realize yet.

03 —
Positioning

Pick the One Thing You Want to Be Known For

Not your stats. Not your team. The one angle that makes people remember and follow you — before you've built a single product or posted a hundred times.

04 —
Content System

Build a Simple System That Fits Your Schedule

You don't have 3 hours a day. Neither did I. Here's the minimal system I used as a D1 athlete to stay consistent without burning out.

05 —
Leverage

Turn Attention into Your First Real Opportunity

Attention without a next step is just entertainment. Step 5 shows you how to convert a small audience into something real — your first brand deal, your first DM, or the foundation of something bigger.

02 — The Story

I got cut.
Then I figured it out.

My sophomore year at the University of Nebraska Omaha, I sat across from my coaches and heard what every athlete dreads. No spot for you next season.

I transferred to UW-Superior and started a YouTube channel — when nobody in hockey was doing that. I got chirped for it. Did it anyway.

That decision led to 1M TikTok followers, brand deals as a college athlete, and launching NOBAD — a modern off-ice hockey brand built from zero.

This guide is everything I wish someone had handed me before that meeting. You don't need to wait for a cut to start building.

1M+
TikTok followers built while still playing
4+
Years building in public as an active athlete
D1
Former hockey, University of Nebraska Omaha
$0
Cost to get started — your story is the asset

"Hockey culture punishes visibility. The market rewards it. I had to learn the hard way — I'm giving you the shortcut."

— Lawson McDonald, Founder NOBAD

Stop waiting
for the game
to end.

Get the free guide now

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