Lawson McDonald
Athlete Brand Builder & Educator · Former D1/D3 Hockey Player
Start Here
The First 5 Steps to Build BTG
Your career will end. Your brand doesn't have to.
Start Here — Free Guide
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Work With Me
Creator Athlete Cohort
6 weeks live · build your brand · land a deal
Cohort 001 · Waitlist Open
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Free Resources
Free Course
5 lessons to build your brand & land deals
Free · Start Now
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The Athlete Brand Playbook
Land your first brand partnership
Free Download
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Follow the Build
Instagram — @BTGLawson
Brand deals, education, behind the scenes
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TikTok — @BTGLawson
Yap videos · real brand deal breakdowns
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Brand Partnerships
Get in Touch
lmcdonald@thgmediainc.com
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