The exact system I used to grow The Hockey Guys to 1M followers and land brand deals as a D1 athlete — broken down into 5 free lessons.
Get Free AccessAlready helping 2,000+ athletes build their brands. Free, forever.
Everything you need to go from unknown athlete to a name brands actually want to work with.
Lock in who you are, who you help, and what you stand for — in one clear sentence.
What to post, how often, and the exact formats that grow a following without going viral.
How to identify brands actively looking to pay athletes at any follower count.
Copy-paste outreach scripts that get replies — plus what to say on the first call.
How to negotiate, set your rate, and turn one deal into a recurring relationship.
Media kit template, rate card calculator, and the brand outreach swipe file.
Self-paced. Each lesson is under 20 minutes. Built for athletes with a full schedule.
Define your niche, your audience, and your brand story. We build the foundation everything else sits on.
Lesson · 12 minPlatform strategy, content pillars, and a weekly posting system you can stick to in-season.
Lesson · 18 minWhere to find brands, how to qualify them, and how to build a hit list of 20+ targets in an afternoon.
Lesson + Template · 15 minThe exact cold email and DM scripts I use. What to say, what not to say, and how to follow up without being annoying.
Lesson + Swipe File · 14 minHow to run the first call, quote your rate, handle objections, and sign your first contract.
Lesson + Rate Calculator · 20 minFormer D1/D3 hockey player. Co-built The Hockey Guys to over 1 million TikTok followers while still competing. Started landing brand deals in college before NIL was even a thing.
Now I run three businesses — including a clothing brand and an education company — and I teach athletes how to do the same.
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