Limited Spots
BTG Cohort 001
$TBD
Dates Coming Soon

*Cohort 001 will be the lowest price this program ever runs.

I want to join the cohort →

Because I want to build this right

Delivered live via
Zoom + Community
The BTG
Cohort.
What Is This

Build the brand.
Land the deal.

The BTG Cohort is a 6-week live program where I work directly with a small group of athletes to build their personal brand from the ground up and land their first real brand deal.

This isn't a course you watch alone at 2am. It's live sessions, real accountability, and a group of athletes doing the same work alongside you.

I cap it small on purpose. Everyone gets attention. Everyone leaves with a deal or a pipeline that's moving.

6wk
Live Program
<20
Athletes Per Cohort
1M+
Followers Built
3x
Businesses Running

6 Weeks.
6 Outcomes.

Each week builds on the last. By week 6 you have a real brand and a real pipeline.

Wk 01

Your Athlete Identity

Define your niche, audience, and brand story. Build the foundation everything else sits on.

Live Session
Wk 02

Content Presence

Platform strategy, content pillars, a weekly system you can execute in-season without burning out.

Live + Workshop
Wk 03

Brand Research & Hit List

Find brands actively paying athletes your size. Build a target list of 20+ warm prospects.

Live + Template
Wk 04

The Outreach System

Cold email, DMs, and follow-up scripts. Send your first 10 outreach messages live in class.

Live + Swipe File
Wk 05

Closing & Negotiation

How to run the first call, set your rate, handle objections, and actually sign a contract.

Live + Roleplay
Wk 06

Deliver & Retain

How to execute a deal so well that one brand becomes three. Build recurring income, not one-offs.

Live + Review
What You Get

Everything included.

🎥
6 Live Weekly Sessions
Real-time coaching, Q&A, and accountability every week with Lawson.
👥
Private Athlete Community
A group doing the same work. Share wins, get feedback, stay accountable.
📁
Full Template Library
Media kit, rate card, cold email scripts, contract template — ready to use.
🔁
Session Replays
Every session recorded. Watch on your schedule, no judgment.
💬
Direct Feedback
Submit your pitch, media kit, or outreach for real critique from Lawson.
♾️
Lifetime Access
All resources, replays, and updates are yours forever after the cohort ends.
What Athletes Are Saying
"I had zero brand deals going in. By week 4 I had two brands in my DMs and closed my first deal by the end of the cohort."
🏒
D1 Hockey Player
First deal: $800 partnership
"Lawson actually responds and pushes you. It's not just a course you forget about — you're showing up every week and doing the work."
D3 Soccer Athlete
Built to 4K followers in 6 weeks
"I came in with 900 followers and thought I wasn't big enough. That's the wrong way to think about it. Lawson fixed that fast."
🏈
College Football Player
2 NIL deals signed post-cohort
Cohort 001 · Waitlist

Get in
First.

Waitlist members get early access, first pick of spots, and the early-bird price when enrollment opens.

No spam. You'll only hear from me when the cohort opens.

340+ athletes already on the waitlist