The exact framework Lawson used to land brand deals as a D3 hockey player — before 100K followers, before the big platforms knew his name.
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The frameworks, scripts, and strategies that work at any follower count.
How to define your niche and stand out to brands — in one clear sentence.
What brands actually look at before reaching out — it's not follower count.
How to build a target list of 20+ brands actively paying athletes right now.
Copy-paste outreach scripts that get replies, plus what to say on the first call.
How to set your rate, negotiate, and turn one deal into a recurring relationship.
Media kit template, rate card, and the brand outreach swipe file.
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